Website & SEO review
Discuss crawlability, page structure, useful service content and the technical issues that may affect how your site is found and used.
A clearer plan for your digital presence.
Discuss SEO, content and campaign requirements for your business. Start with a defined audience, a useful destination and an agreed scope.
A PURPOSE BEFORE A PLATFORMStart with the goal.
Start with the goal.
Then choose the channel.
Before a campaign, get the purpose right. We review your audience, offer, existing website and available content, then discuss a practical plan. Each channel, deliverable, budget and reporting requirement is agreed before work begins.
WHAT WE CAN SCOPEConsider the
Consider the
whole journey.
Agree the requirements and responsibilities before choosing a package or committing a budget.
Content planning
Define messages, topics and content requirements around real customer questions and the evidence your business can provide.
Campaign requirements
Scope landing pages, creative requirements, channel setup and any paid promotion around a clear offer and audience.
Measurement & review
Agree the relevant measures, account access and reporting cadence. Tracking tools, consent and implementation form part of the scope.
A DEFINED HANDOVERKnow what
Know what
you’re getting.
- An agreed audience, objective and channel plan
- Specified content or campaign deliverables
- Separately identified media and platform budgets
- Defined measurement and reporting responsibilities
These services are available for a brief and a scoped proposal. Paid media spend, platform fees, content production and ongoing management are identified separately where relevant. Rankings, impressions, leads, sales and return on spend are not guaranteed.
BRING TO THE CONVERSATION
A useful starting brief.
- Your business objective and intended audience
- Current website, channels and available account access
- Approved business information, offers and creative material
- Working budget, campaign timing and review contacts
A CLEAR WAY TO WORKGood work starts
Good work starts
with a good brief.
No mystery package. We agree what needs to be made, what you will supply and what happens at each stage.
Understand
Your audience, business goal, current material and the problem to solve.
Define
The pages, deliverables, approvals, account responsibilities and budget.
Create
Review the work at agreed stages, with your content and feedback in place.
Launch & review
Complete the agreed checks, handover and any separately scoped ongoing work.
BEFORE WE BEGINGood questions.
Good questions.
Clear answers.
Can you guarantee first place on Google?
No. SEO can improve agreed aspects of a website and its content, but nobody can guarantee a first-place ranking. Search visibility also depends on competition, relevance, search systems and the quality of the site.
Is advertising spend included in the service fee?
Media budgets, platform charges and management or creative fees are identified separately in the proposal. A budget is not committed until the scope and responsible account owner are agreed.
Can we start with a review rather than an ongoing campaign?
Yes. Share your website, existing channels and the problem you want to address. An initial review and recommendations can be scoped separately from implementation or ongoing management.
How will results be measured?
We agree suitable measures and a reporting plan before work starts. Access, tracking configuration and consent requirements need review. Reports should distinguish observed performance from assumptions or forecasts.
Do we need printing to discuss a digital project?
No. Digital services can be discussed independently. If a campaign also needs printed materials, those are separately specified and quoted through our print-production services.
LET’S DISCUSS THE BRIEF
Your next digital project starts here.
An existing website, a new business or a campaign idea. Share the goal, the content you have and what needs to happen next.